Fixed price: planning certainty for the customer
A fixed price gives the customer certainty from the start — regardless of how long the work actually takes, your business carries the risk of delays or unexpected extra effort. In return, if you work efficiently, you keep the margin.
Hourly rate: fair when the scope is unclear
With an hourly rate, the customer pays exactly for the time actually worked. That's fair for jobs whose scope is hard to estimate upfront, such as troubleshooting or repairs, but it can leave the customer unsure about the total cost.
Rule of thumb
- Fixed price works well when the scope of work and materials are clearly plannable, for example a new installation following a plan.
- Hourly rate works well when the effort is hard to estimate upfront, such as repairs, troubleshooting, or renovating existing structures.
- A hybrid model — a fixed price for a defined number of hours, hourly billing beyond that — combines planning certainty with protection against extra effort.
Either way: a realistic hourly rate is the foundation of any pricing — even a fixed price in a quote should be based on an honest time estimate, so the margin works out in the end.